TOIO LAMP BY FLOS

“Toio is the humorous translation coined by Achille and Pier Giacomo Castiglioni for the English word toy, with that special linguistic divertissement that lets them appropriate a foreign word and make it familiar and meaningful. And Toio, with its striking assemblage of a special car headlight imported from the United States that same year (1962), fishing rod running rings and shiny red lacquer, really does have the magic of a toy for the adult world.”